Buying jewelry is all about trust. You can trust us because we are an active part of your community, we support local charities and volunteer our time to support local causes. We are here for you and your neighbors and will serve you above and beyond what a corporate business would because we know that word of mouth is the lifeblood of a local business. We work very hard to guarantee your satisfaction and exceed your expectation. We value and appreciate your referrals to friends and family! 

As we get older, our horizons expand. We will make sure your jewelry grows with you. Many times, a life change creates the desire to restyle your own piece or a piece of inherited jewelry. Our experts will work closely with you to come up with the perfect piece of jewelry for you. Our relationship with you will last a lifetime. In fact, for many families, it stretches for generations.

In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You’ll see anything you buy there over and over, even when you travel to other towns. But when you buy from us, you can choose styles that have been hand selected just for your individual taste. In fact, we keep individual customers in mind when we go on buying trips and may select something just for you. You will receive individual service that you can never get from a huge corporation that buys in bulk for all its stores.

You are important to us: as a friend, a neighbor, and an individual, not just another face in the crowd. We will remember your anniversary and will even know which style your spouse tried on during a recent visit. And we will help you build a wardrobe that works: we can suggest some earrings to match a necklace you bought last year. When you take a big step in your life, like getting engaged or celebrating the birth of a child, we understand how important it is to make the moment match the emotion and can help you personalize your purchase.

Not only do we care about you, but we care about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring in your rings at least once every year to have the prongs checked to make sure that you never lose a gemstone. We offer this as a free service to customers. When your jewelry looks good, we look good too! Only a local jeweler cares to make sure that your jewelry stays beautiful forever...

You might be surprised at how competitive we can be. We belong to a powerful buying group which multiplies our buying power by hundreds of stores so we can negotiate excellent values on the jewelry we select for you. We travel far & wide to buy our diamonds direct from the source, ensuring that they are certified, conflict-free, and environmentally sustainable. We choose each diamond we sell for maximum beauty and value. We offer you honest value every day.

When you buy at a chain store or a mass merchant, the person behind the counter might have sold auto parts or ice cream the week before. When you buy from us, you will get advice from a professional - someone who is passionate about jewelry. We have gemological training, read professional journals to keep up to date, travel to trade fairs and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is just right for your lifestyle.

We are an authorized dealer for all the brands we carry. This is especially important for watch brands since grey market watches are often not covered by warranties. In fact, they might even be fakes! The makers of respected brands know that we will stand behind their products with the right kind of product education and after-sales support. As an authorized dealer, we also have access to the latest, most in-demand styles of the season. Make sure the brand you buy is legitimate by buying it in our store.

We personally select each piece of jewelry and giftware in our store. We don't sell jewelry from some central warehouse. Since we sell only what we ourselves carefully select, we have unrivaled quality control. When a mass merchant buys thousand of items, often deliveries are only spot-checked. Since we care enough to look carefully at every jewelry piece before buying it, shouldn't you? If you buy from a website or from TV, the piece you receive may not be what you are expecting. At our store you can compare different pieces side by side, see the difference diamond qualities make, and also try on jewelry before you buy.

If you're not getting what you want, we can find it or make it for you. If it’s something simple, you might find it in the catalogs from our preferred suppliers and it can be special ordered for you. And we also offer custom jewelry, with your choice of design and gemstones. You can remake an old piece that you don’t wear or make your jewelry design a reality. It’s up to you! Let us make your jewelry dreams come true.